Ford Endeavour 2025 Launch: The Indian automotive market is gearing up for the comeback of the iconic Ford Endeavour in 2025. After Ford’s exit from India in 2021, the global automaker is making a strategic return with the all-new, next-generation Endeavour also known as the Ford Everest worldwide. This reintroduction is a major milestone for Ford India and is expected to redefine the premium SUV segment by offering advanced technology, powerful engine options, and enhanced off-road capabilities.
A Triumphant Return After a Strategic Exit
Ford’s re-entry into the Indian market comes after a thorough assessment of evolving market trends and growing consumer demand. The automaker had ceased its Indian operations in 2021, discontinuing the production of the much-loved Endeavour and leaving a notable void in the premium SUV segment. Previously, Ford operated two manufacturing plants in India — one in Sanand, sold to Tata Motors in 2022, and another in Chennai, which was initially put up for sale but later retained by the company.
The Chennai facility, the former production hub of the Endeavour, will be pivotal for the 2025 launch. Given that the plant already manufactured the outgoing model, which shares key underpinnings with the new-generation SUV, retooling to accommodate the upcoming Endeavour is expected to be a smoother and more cost-effective process.
Launch Timeline and Market Strategy for the New Ford Endeavour
According to media reports, the all-new Ford Endeavour is expected to launch in India between late 2025 and early 2026. Ford plans to capitalize on the Government of India’s relaxed import policy, which allows automakers to bring in up to 2,500 units without undergoing the homologation process. This move will enable Ford to introduce the SUV quickly and gauge market response.
Ford’s market strategy is expected to follow a phased approach: initially importing fully built units (CBUs) to test consumer demand, followed by local assembly or manufacturing to offer more competitive pricing and expand market presence. This approach aims to strike a balance between speed to market and long-term growth in India’s premium SUV segment.
Revolutionary Engine Options: Power and Performance of the 2025 Ford Endeavour
The standout feature of the 2025 Ford Endeavour is its powerful and efficient engine lineup. The new-generation Endeavour, also known globally as the Ford Everest, will offer two robust diesel engine options:
3.0-Litre V6 Turbo Diesel – The Game Changer
At the top of the range is the 3.0-litre V6 turbo diesel engine delivering a class-leading 250 hp and 600 Nm of torque. This powerhouse generates 250 hp at 3,250 rpm and 600 Nm of torque between 1,750 and 2,250 rpm, providing impressive low-end torque ideal for city driving, off-roading, and highway cruising alike.
Known internally as the ‘Lion’ engine, it exemplifies Ford’s engineering prowess. Manufactured at Ford’s Struandale Engine Plant in South Africa — a unique facility producing both inline and V-type engines — this unit features a single large variable nozzle turbocharger, dual overhead camshafts, and a compression ratio of 16:1.
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2.0-Litre Bi-Turbo Diesel – Efficient and Balanced
The second option is a 2.0-litre Bi-Turbo diesel engine that produces 210 PS and 500 Nm of torque. This engine is expected to be the volume seller, striking a fine balance between strong performance and fuel efficiency. Ford currently manufactures this engine locally in India for export, which could help in maintaining competitive pricing for the Indian market.
Design Evolution: Bold and Commanding Presence of the New Ford Endeavour
The 2025 Ford Endeavour debuts a striking, completely redesigned exterior that blends ruggedness with modern sophistication. Featuring a boxier front fascia, the SUV sports a large grille with a distinctive horizontal bar that seamlessly connects to the new Matrix LED headlights, equipped with C-shaped daytime running lights for a bold signature look.
Following Ford’s global design language, the new Endeavour retains its tough SUV character while embracing a more squared-off, muscular stance. The rear end adopts a more upright profile with sleek, inverted L-shaped LED tail-lights that extend onto the tailgate, enhancing the vehicle’s commanding road presence and functional design.
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Dimensional Advantages: Commanding Presence and Practicality
The 2025 Ford Endeavour boasts impressive dimensions that ensure a strong road presence and spacious interior comfort. Measuring 4,940 mm in length, 1,844 mm in width, and 1,918 mm in height, the SUV offers a ground clearance of 220 mm and an 80-litre fuel tank capacity—perfect for long drives and off-road adventures alike.
Interior Excellence: Where Technology Meets Luxury
Inside, the new Endeavour takes a giant leap forward with a modern, tech-rich cabin designed for comfort and convenience. The three-row seating layout offers ample space, complemented by a redesigned dashboard dominated by a large 12-inch portrait-oriented touchscreen (10.1-inch on lower variants) running Ford’s latest SYNC 4A infotainment system. A 12.4-inch digital instrument cluster provides crisp, customizable driver information.
Premium Features and Comfort for Every Journey
The cabin features premium leather upholstery on higher trims, adding a touch of luxury. Connectivity options include wireless Android Auto and Apple CarPlay support. Comfort-enhancing amenities such as dual-zone automatic climate control, ventilated and heated front seats, a panoramic sunroof, wireless phone charging, premium audio system, and ambient lighting ensure a refined driving experience for all passengers.
Advanced Safety and Technology Features for Peace of Mind
Safety remains paramount in the 2025 Endeavour, equipped with a comprehensive suite of both active and passive safety technologies. Key features include:
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9 airbags for enhanced occupant protection
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Electronic Stability Control (ESC)
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Advanced Driver Assistance Systems (ADAS) Level 2, featuring:
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Pre-Collision Assist
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Lane Keeping System
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Reverse Brake Assist
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Parking Assist
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Adaptive Cruise Control
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Blind Spot Monitoring
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Lane Departure Warning
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Autonomous Emergency Braking
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These technologies position the Endeavour among the safest SUVs in its class, offering drivers confidence on every journey.
Off-Road Capabilities: Built for Adventure
The 2025 Ford Endeavour is engineered to conquer challenging terrains with its robust ladder-frame construction and advanced 4WD system. It features a terrain management system with multiple drive modes including Normal/Eco, Tow/Haul, Slippery, Mud/Ruts, and Sand, allowing drivers to adapt to various road and off-road conditions. The electronic shift-on-the-fly 4×4 drivetrain includes low-range gearing and a locking rear differential to maximize traction on tough surfaces.
With an impressive water wading capacity of 800mm, the Endeavour is ready for adventurous crossings. Hill Descent Control further enhances safety by maintaining a steady speed while descending steep slopes, giving drivers confidence in all environments.
Market Positioning and Competition
The 2025 Ford Endeavour is positioned to compete directly with premium SUVs such as the Toyota Fortuner, MG Gloster, Skoda Kodiaq, and Jeep Meridian. Ford’s pricing strategy will be crucial to capturing market share in India’s highly competitive premium SUV segment.
Initial prices for Completely Built Units (CBU) imports are expected to range between ₹70 lakh to ₹80 lakh, with local assembly likely to reduce prices significantly. The base variant is projected to start around ₹50 lakh, while top trims could reach ₹60-70 lakh.
Transmission and Performance
Both engine options are mated to a 10-speed automatic transmission, ensuring smooth gear shifts and optimal fuel efficiency. The transmission intelligently adapts to driving conditions, providing the ideal gear ratio for both performance and economy.
Fuel Efficiency and Environmental Considerations
Despite powerful engines, the 2025 Endeavour aims to deliver competitive fuel economy figures, with an estimated mileage of 10-14 km/l, which is commendable for a large SUV of this capability and size.
Manufacturing Strategy and Local Content
Ford plans to assemble the new Endeavour in India, leveraging its Chennai facility, while sourcing the 2.0-litre bi-turbo diesel engine from its Sanand plant in Gujarat, where Ford currently manufactures diesel engines for export. This blend of local assembly and component sourcing is intended to balance cost-effectiveness with quality assurance.
Market Impact and Consumer Response
The return of the Endeavour has generated excitement among Indian SUV enthusiasts, thanks to its proven track record of excellent ride quality, powerful performance, and premium features. Known for outperforming competitors like the Toyota Fortuner in ride comfort and interior luxury, the new Endeavour is expected to reinforce Ford’s reputation in the segment.
Future Prospects and Brand Strategy
The Endeavour’s comeback signals Ford’s renewed commitment to the Indian market. Success with this flagship model could pave the way for more Ford vehicles to be introduced across various segments, expanding the brand’s footprint in India.
2025 Ford Endeavour Specifications Comparison
| Specification | 2.0L Bi-Turbo Diesel | 3.0L V6 Turbo Diesel | Typical Competitor (Toyota Fortuner) |
|---|---|---|---|
| Engine Displacement | 1996 cc | 2998 cc | 2755 cc |
| Power Output | 210 PS | 250 PS | 204 PS |
| Torque | 500 Nm | 600 Nm | 500 Nm |
| Transmission | 10-speed Automatic | 10-speed Automatic | 6-speed Automatic |
| Drive Type | RWD/AWD | AWD | RWD/AWD |
| Fuel Tank Capacity | 80 Litres | 80 Litres | 80 Litres |
| Seating Capacity | 7 | 7 | 7 |
| Ground Clearance | 220 mm | 220 mm | 205 mm |
| Wading Depth | 800 mm | 800 mm | 700 mm |
| Length | 4940 mm | 4940 mm | 4795 mm |
| Width | 1844 mm | 1844 mm | 1855 mm |
| Height | 1918 mm | 1918 mm | 1835 mm |
| Expected Price Range | ₹50-60 Lakh | ₹60-70 Lakh | ₹36-50 Lakh |
Frequently Asked Questions (FAQs)
Q1: When will the Ford Endeavour 2025 be launched in India?
A: The Ford Endeavour 2025 is expected to launch between late 2025 and early 2026. Initially, Ford plans to import up to 2,500 units under the government’s CBU import rule before transitioning to local assembly.
Q2: What engine options will be available in the new Ford Endeavour?
A: The new Endeavour offers two diesel engines — a 2.0-litre bi-turbo diesel producing 210 PS and 500 Nm, and a 3.0-litre V6 turbo diesel generating 250 PS and 600 Nm. Both come with a 10-speed automatic transmission.
Q3: What is the expected price range for the 2025 Ford Endeavour?
A: The base variant is expected to start around ₹50 lakh, with higher trims priced between ₹60-70 lakh. Initial CBU imports may be priced higher, with local assembly likely to lower costs.
Q4: How does the new Ford Endeavour compare with the Toyota Fortuner?
A: The Endeavour offers more powerful engine options, superior torque, advanced safety features, better off-road capability with an 800 mm wading depth, and a sophisticated 10-speed automatic transmission compared to Fortuner’s 6-speed.