Chipotle launches 13 temporary flash tattoos and a special Friday the 13th BOGO offer. Get your Chipotle-inspired tattoo and enjoy a free entrée on June 13, 2025, from 3–4 PM.
Chipotle Launches Flash Tattoo Collection and BOGO Deal for Fans ‘Tatted Like a Chipotle Bag’ on June 13
Chipotle Mexican Grill (NYSE: CMG) is turning up the heat this summer with a unique and exciting promotion just in time for Friday the 13th. On June 13, 2025, the popular fast-casual chain is launching a collection of 13 exclusive temporary flash tattoos and offering a one-hour Buy-One-Get-One (BOGO) deal at select U.S. locations. Fans who are “tatted like a Chipotle bag”—whether sporting a real tattoo, temporary ink, or even a hand-drawn design—are eligible to score a free entrée when they buy one during the 3:00 PM to 4:00 PM local time window.
This fun and quirky initiative not only celebrates Chipotle’s die-hard fans but also aligns perfectly with the tattoo culture’s long-standing Friday the 13th “flash sheet” tradition. It’s an opportunity for fans to flaunt their love for the brand in the most creative way possible—and enjoy a burrito while they’re at it.
What Does “Tatted Like a Chipotle Bag” Mean?
The phrase “tatted like a Chipotle bag” originally gained viral fame during a 2019 halftime performance when fans on social media noticed how a celebrity’s tattoos bore an uncanny resemblance to the illustrative artwork found on Chipotle’s brown paper bags. Since then, the phrase has lived on in internet culture, becoming a popular meme and a way for fans to joke about their tattoo collection or obsession with Chipotle.
Now, Chipotle is embracing that viral moment and turning it into a customer appreciation event. With this latest promotion, fans can wear their love for Chipotle on their sleeves—literally—and get rewarded for it.
13 Limited-Edition Temporary Tattoos
On June 13, Chipotle will unveil a limited-edition collection of 13 temporary tattoo designs. These flash tattoos are directly inspired by the brand’s iconic elements such as:
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The famous black Chipotle fork
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The recognizable water cup
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The viral “Chipotle is my life” slogan
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Fresh ingredients that define the Chipotle menu
The tattoos aim to reflect the artistry and charm of the illustrations featured on Chipotle’s takeout bags. Temporary tattoo sheets will be distributed at 13 select Chipotle restaurants during the BOGO offer window from 3:00 to 4:00 PM local time. Quantities are limited and will be available only while supplies last.
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Locations Participating in Tattoo Sheet Giveaway
Here are the 13 Chipotle restaurants giving away temporary tattoo sheets with in-store entrée purchases:
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Atlanta, GA – 3424 Piedmont Rd
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Austin, TX – 801 Congress Ave
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Chicago, IL – 316 N Michigan Ave
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Columbus, OH – 1726 N High St
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Denver, CO – 1644 E Evans Ave
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La Jolla, CA – 8657 Villa La Jolla Dr Ste 209
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Las Vegas, NV – 2540 S Decatur Blvd
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Los Angeles, CA – 301 N Larchmont Blvd
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Miami, FL – 891 South Miami Ave
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New York, NY – 864 Broadway
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Portland, OR – 240 SW Yamhill St
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Philadelphia, PA – 1000 S Broad St
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San Francisco, CA – 3251 20th Ave
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Scottsdale, AZ – 15425 N Scottsdale Rd
Friday the 13th: A Tattoo Holiday
In tattoo culture, Friday the 13th is more than just a spooky superstition—it’s practically a holiday. Tattoo shops across the country celebrate by offering “flash tattoos”—small, pre-designed tattoos at discounted rates. These tattoos are typically created specifically for the day and are available for walk-ins only.
Chipotle is tapping into this cultural tradition by offering its own version of a flash tattoo experience—only it’s free, temporary, and food-themed.
How to Get the BOGO Deal on ‘Tatted Like a Chipotle Bag’
The special BOGO deal will be offered in-person only at participating U.S. Chipotle restaurants from 3:00 PM to 4:00 PM local time on Friday, June 13. To qualify, customers must show off a tattoo inspired by Chipotle in any of the following forms:
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A real, permanent tattoo
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A temporary tattoo (including those provided by Chipotle)
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A drawn-on design
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Any creative interpretation of a tattoo as judged by the store staff
Each qualifying customer is entitled to receive one free entrée with the purchase of another entrée of equal or greater value. Up to five free items can be claimed per transaction, provided each is accompanied by a corresponding purchase. However, kids’ meals do not qualify as eligible entrées.
This promotion is available only for in-store purchases and is not valid for online orders, catering, or third-party delivery services. Chipotle Rewards members can still earn points on qualifying purchases.
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Chipotle’s History of Fan-First Innovation
This isn’t the first time Chipotle has taken cues from its passionate fan base. In recent years, the brand has rolled out quirky, customer-inspired products that reflect real-life fan behavior. For instance:
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In 2023, the company released a Car Napkin Holder, a nod to the many customers who hoard Chipotle napkins in their cars.
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On National Fork Day, Chipotle introduced the Extra Fork Collection, paying homage to superfans obsessed with collecting the brand’s signature black forks.
Stephanie Perdue, Vice President of Brand Marketing at Chipotle, shared her enthusiasm for the campaign:
“On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle’s takeout Tatted Like a Chipotle Bag. Fans who aren’t ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée.”
A Tasty Celebration of Individual Expression
This campaign is a creative way to celebrate individuality, humor, and fan culture—all while giving something back to its loyal community. Whether you’re a die-hard Chipotle enthusiast or just in the mood for a burrito with a side of creativity, Friday, June 13 is your day to shine.
So, grab a marker, stick on a temporary tattoo, or show off your real ink—just make sure you’re “tatted like a Chipotle bag” and head to your nearest Chipotle between 3:00 and 4:00 PM. It’s the perfect combo of food, fun, and fandom.
For more updates or to find your closest Chipotle, visit chipotle.com.